Tech Travel Agent Special Report

Trade Show Dollars Up, Total Number Down
Fewer Tradeshows but larger Spend on Tradeshows in 2007

Fewer tradeshows but larger spends resulted in a significant growth in the tradeshow business.

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In 2007, the top 3 trade show markets according to Tradeshow Week are:

1. Orlando - Orange County Convention Center
2. Las Vegas -Multiple Convention Centers
3. Chicago - McCormick Place Convention Center

According to a Tradeshow Week 2007 Survey of Exhibitors. Fewer shows are being attended by exhibitors, yet exhibitors are spending more money overall on trade shows.
This might indicate that exhibitors are being smarter with their trade show dollars because preparing for 1 or 2 large shows can generate significantly more leads and be more cost effective than trying to fit in 10 shows with smaller attendees.

One city in particular that has seen a loss in trade show dollars is Chicago. In a recent study, titled: Recommendations for Business Improvement, labor was cited most often as the reason why some trade shows were relocated to Orlando or Las Vegas.

Trade Show Organizers and Exhibitors want to end wasting money that could be better-spent on better venues and lower cost per attendee. Successful shows are more cost effective, therefore more shows are attracted to a venue with lower costs. Both Orlando and Las Vegas have lower labor costs than Chicago. Orlando and Las Vegas are the currently the top trade show destinations according to a survey by Tradeshow Week.

Exhibitors are cutting out smaller less effective shows. Trade Show organizers are focusing on larger more successful shows. 85% of trade show exhibitors are increasing their trade show budgets for these larger shows.

New Technology such as Video Walls are Top Trade Show New Expenditures

What are exhibitors spending money on this year? Conventions and Tradeshows with large budgets are utilizing new technology such as Digital Signs, Video Walls, Sound Systems and Internet kiosks and wireless laptop computer rentals. These new technologies are a cost effective way to attract and inform trade show and conference attendees. Everyone gets your message when the display stands 12 Feet Tall or attendees come face to face with a 42" Plasma Flat screen on a floor stand.

91% of 2007 trade show exhibitors saw the same or better results compared to 2006.

Summary: Exhibitors are now concentrating on fewer, historically successful shows, improving the company display booth, attendee visual and audio presentation techniques.