Tech Travel Agent Special Report
Trade Show Dollars Up, Total Number Down
Fewer Tradeshows but larger Spend on Tradeshows in 2007
Fewer tradeshows but larger spends resulted in a significant growth in the
tradeshow business.
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In 2007, the top 3 trade show markets according to Tradeshow Week are:
1.
Orlando
- Orange County Convention Center
2. Las Vegas
-Multiple Convention Centers
3.
Chicago - McCormick Place Convention Center
According to a Tradeshow Week 2007 Survey of Exhibitors. Fewer shows are being
attended by exhibitors, yet exhibitors are spending more money overall on trade
shows.
This might indicate that exhibitors are being smarter with their trade
show dollars because preparing
for 1 or 2 large shows can generate significantly more leads and be more cost
effective than trying to fit
in 10 shows with smaller attendees.
One city in particular that has seen a loss in trade show dollars is Chicago. In
a recent study, titled: Recommendations for Business Improvement, labor
was cited most often as the reason why some trade shows were relocated to
Orlando or Las Vegas.
Trade Show Organizers and
Exhibitors want to end wasting money that could be better-spent on better venues
and lower cost per attendee. Successful shows
are more cost effective, therefore more shows are attracted to a venue with
lower costs. Both Orlando and Las Vegas have lower labor costs than Chicago.
Orlando and Las Vegas are the currently the top trade show destinations
according to a survey by Tradeshow Week.
Exhibitors are cutting out smaller less effective shows. Trade Show organizers are focusing on
larger more successful shows. 85% of trade show exhibitors are increasing their trade show
budgets for these larger shows.
New Technology such as Video Walls are Top Trade Show New Expenditures
What are exhibitors spending money on this year? Conventions and Tradeshows with
large budgets are utilizing new technology such as
Digital Signs,
Video
Walls, Sound Systems and
Internet kiosks and
wireless laptop computer rentals. These new technologies are a cost effective way to
attract and inform trade show and conference attendees. Everyone gets your
message when the display stands 12 Feet Tall or attendees come face
to face with a 42" Plasma Flat screen on a floor stand.
91% of 2007 trade show exhibitors saw the same or better results compared
to 2006.
Summary:
Exhibitors are now concentrating on fewer, historically successful shows,
improving the company display booth, attendee visual and audio presentation techniques.
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Rent a
Trade Show Display
Video Walls are a big hit for high resolution multimedia
presentations.
Break out rooms can include an entire room of
wireless laptops and wireless projectors.
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